Firefighters responded to a strong fire at a stationery and plastic factory on Zapotecas and Central streets in the San Pedro de los Pinos neighborhood of Álvaro Obregón borough, Mexico City, between 11:45 PM and 12:45 AM UTC on January 28-29, 2026, according to reports from emergency responders and local observers. Mexico City Fire Chief "JefeVulcanoCova" stated on X at around 12:20 AM UTC that crews were actively entering the property to combat the blaze, located a few steps from the Álvaro Obregón borough headquarters, as confirmed by @tavojeda5. Clara Brugada, tagged in the update, oversees related municipal responses. A live broadcast of the incident was shared by AlertaNews24 on X, capturing the fire in real time during the one-hour reporting window. No immediate reports of injuries or the fire's cause emerged from the sources.